Fragmatic

What is Fragmatic?

Fragmatic is a real-time web personalization tool driven by AI technology, designed for marketers seeking higher conversions and enhanced user engagement. It provides a framework for marketers to control personalization efforts, utilizing AI-guided segments and consent-safe cohort synchronization. Users can set up tailored experiences that impact the customer journey positively, increasing conversion rates while ensuring compliance with privacy regulations.

“A smarter way to personalize, convert, and engage.”

This platform employs a step-by-step onboarding process, enabling users to build, test, and refine their personalization strategies with ease. The foundational AI agents analyze key customer data, ensuring that brands can deliver relevant messages to their audiences accurately and in real-time. By converting anonymous visitors into returning customers, Fragmatic creates effective marketing strategies that resonate with users.

Features:

• Real-time cohort targeting: Sync segments with ad platforms for aligned paid and on-site journeys.
• AI-driven topic affinity: Understand customer interests based on engagement data.
• Privacy-first delivery: Protects user data by never allowing raw Personally Identifiable Information (PII) to leave the platform.
• Automated reactivation: Drives customer re-engagement through seamless journey continuations.
• Integration capabilities: Connect with various tools like Google Ads, Meta, HubSpot, and more for a cohesive tech stack.