Retail Media IQ

Retail Media Intelligence (RMIQ)

Retail Media Intelligence, or RMIQ, is an advanced advertising platform built to enhance the efficiency and effectiveness of ad campaigns across multiple retail media networks. Positioned as a central hub for campaign creation, management, and optimization, RMIQ enables users—whether retailers, sellers, agencies, or brands—to tap into premium ad spaces and reach customers with precision.

"Easily create, launch and optimize your ad campaigns across retail media networks. One place to help you reach your customers. With the help of AI."

RMIQ's technology is designed to target the right customers, delivering growth that is measurable, thus ensuring that marketing efforts are not only seen but also translate into tangible business results.

Features of RMIQ

RMIQ boasts several features that make it a robust tool for retail media marketing:

• AI-Driven Budget Optimization: The platform uses artificial intelligence to allocate funds effectively, maximizing the return on ad spend (ROAS).
• Unified Reporting Across Networks: Users can view and analyze performance data from all their campaigns in one place, which simplifies monitoring and decision-making.
• Custom Goals: Set campaign objectives based on sales, ROAS, or customer growth, and let the AI manage the campaign to meet those goals.
• Seamless Integration with Major Retailers: RMIQ integrates with a wide array of retail media networks including heavyweights like Walmart Connect, Instacart, CVS, and many others.

Campaign Optimization with RMIQ

The platform utilizes autonomous agents that employ AI to continually optimize campaigns. This optimization includes adjusting bidding strategies, targeting, and also content placement to improve ad performance dynamically.

"RMIQ’s advanced AI optimizes every dollar spent, targeting the right customers and delivering measurable growth."

With an emphasis on data-driven strategies, RMIQ ensures that campaigns are not only driven by intelligence but are also continuously improved upon for sustained efficiency and effectiveness. The AI-enhanced capabilities of RMIQ extend to all phases of campaign management, from planning to execution to reporting.