i-Genie Platform

i-Genie AI Platform: Augmenting Consumer Insights

i-Genie is an AI-powered consumer intelligence platform designed for digital-first data insights without the traditional methods of surveys and focus groups. In a market where companies vie for an edge, i-Genie stands as a tool that taps into the vast digital discourse, analyzing consumer behavior and preferences by scrutinizing online data points such as searches, social conversations, eCommerce reviews, and video content. It offers brands real-time insights and a deeper understanding of their consumer base, enabling businesses to make informed decisions based on actionable data.

"Without surveys or focus groups, i-Genie provides an avenue for businesses to grasp the consumer narrative, fostering a more accurate and organic understanding of market demands and trends."

Features of i-Genie

• Passive Insights Gathering: Unlike traditional methods, i-Genie collects data where consumers are already sharing their opinions and experiences, thus offering more genuine insights.
• Fast and Efficient: The tool synthesizes online data sources, providing insights up to 80% faster than traditional consumer research methods.
• Data Democratization: With unlimited seats per product, i-Genie ensures that critical consumer insights are accessible throughout the organization.
• Consumer Insight Applications: Various applications cater to distinct aspects of market research, including brand equity tracking, product benchmarking, trend analysis, and innovation ideas.

"i-Genie transcends the usual barriers of market research by synthesizing billions of data points into comprehensible insights that enhance brand equity and innovation."

The Suite of Products on the i-Genie Platform

The i-Genie platform offers a comprehensive suite of products, each focusing on a specific area of consumer insights and market research.

• Trend Spotter: A tool to detect emerging market trends early, separating sustainable trends from transient fads.
• Brand Equity Pulse: For tracking and understanding the factors affecting brand equity relative to competitors.
• CX Bench: Provides a benchmark for product experiences against competitors, revealing performance drivers.
• Innov8 AI: Aids in maintaining a full pipeline of validated innovative ideas while significantly reducing development cycle times.
• Presto: Acts as an AI copilot, enabling users to access insights on demand using natural language queries.

"Each product within i-Genie's suite serves as a pillar supporting the robust structure of informed decision-making that enables brands to navigate and dominate their respective markets."