Brand Tracker

Overview of Brand Tracker

Brand Tracker is aimed to unveil the interpretations AI language models hold about a particular brand, and equip brand custodians with insights and tools to mold that perception. In the era of AI shaping public sentiment, this tool gains significance as companies often remain unaware of how, where, and in what form their brand is being discussed, analyzed, or learned by AI. Brand Tracker emphasizes the urgency and necessity of monitoring and controlling brand representation in AI-driven dialogues.

"WHAT AI BELIEVES ABOUT YOUR BRAND IS ALREADY OUT THERE"

Brands may realize that their presence across AI platforms could be based on inaccurate or outdated information. Brand Tracker provides a path for such brands to address such issues proactively.

Key Features

• Brand Mention Detection: Tracks and identifies mentions of a brand within the training data of AI models.
• Contextual Analysis: Provides insights into the portrayal and context of brands across various data sources.
• Industry Relevance Metrics: Enables brands to set benchmarks and compare their visibility with competitors within their industry.
• Site Authority Scoring: Helps prioritize brand mentions from influential and credible websites for more focused corrective actions.

Application for Teams

Brand Tracker is constructed with a forward-looking perspective, catering to teams that aim to understand and influence how AI systems, utilized by their customers, perceive their brand.

"BUILT FOR FORWARD-LOOKING TEAMS."

By monitoring brand mentions in AI training data, Brand Tracker plays a crucial role in creating and maintaining a brand's image not only in the eyes of the public but also within the AI ecosystem that constantly influences public opinion.